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TechCrunch

Facebook Pages around the world can now upgrade to Timeline, allowing businesses to express themselves more visually through a redesign consistent with what was pushed to user profiles this fall.Ā Major new features include the option to pin posts to the top of the feed for one week, and receive and respond to private messages from users. Pages can also upload a big cover image and feature posts from amongst a feed of updates Facebook determines to be the most engaging.

Overall, Timeline should inspire users to spend more time browsing Pages and reading their feed stories. However, it Facebook Timeline For Pages Kills Crucial Marketing Feature: Default Landing Tabs removes the ability to set an app as a default landing tab, which could reduce engagement with signup widgets and contests. AllĀ Pages can upgrade to Timeline today, and but also have an optional 30 day period to curate before Timelineā€¦

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